I’m always looking for ways to do something on the cheap with the greatest reach and impact.
My first literary magazine was called Symphonie’s Gift, first issue published in 1994. We had some great authors, and I wanted as much exposure for them as possible.
My approach in those days was to have a print version which we got into a few stores, an online element (AOL served as the web platform) but also something a bit more create: a digital copy to share. For this, we used Windows Help Files, created in Windows 3.1.
Help files seemed almost made for digital publication at the time with menu and search navigation, and a reasonably small file size that even on dialup you could share.
Today, in 2014, I have quite a few job interviews as I am on the hunt. Interviews usually work by committee. Though everyone wants a portfolio, it’s hard to decide what to include.
So along with my resume, I’m printing up this little thing to take to meetings on a nice, heavy stock that isn’t too easy to toss away. It’s fun to integrate web with print in a cheap way – there’s about 30 pages on here in just one page but video too.
I think if just one committee member stops listening to me, starts fiddling with his or her smartphone to check this out, I’ve created a success. And hopefully memorable.
Given print and distribution costs, why aren’t more small newspapers, business portfolios, and lit magazines created this way? Along with the job search, I’m thinking about publishing again too….